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Fisherman’s Multi-Tool – 4/19-7/31/17

Shop the Fisherman's Multi-Tool at Rapala.com! The most commonly used tools in one convenient package. Featuring a Die-cast metal frame and Soft Grip Handle for a secure and comfortable grip.... more ››

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Best Sellers at Rapala 4/28-7/31

Best Sellers are a great place to start when you're not sure what to get at Rapala.com! Proven to help you catch more fish, these are our most popular products.Top performers in each category.... more ››

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Watch Rapala in Action on Our YouTube 5/3-7/31/17

You can now watch new and legendary Rapala lures in fish catching action, see incredible underwater lure footage & get information, tips & techniques from Rapala Pro Anglers on our YouTube Cha... more ››

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Best Sellers at Rapala 8/1-8/31

Best Sellers are a great place to start when you're not sure what to get at Rapala.com! Proven to help you catch more fish, these are our most popular products.Top performers in each category.... more ››

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Best Selling Soft Grip® Fillet Knives 7/31/17

Shop the Best Selling Soft Grip® Fillet Knives with Free Sharpener at Rapala.com! Featuring a Sturdy and super-sharp lower blade that easily cuts through bone structure and tough skin.... more ››

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Best Selling TW Tungsten Worm Weight 7/31/17

New Sizes Available for the Best Selling TW Tungsten Worm Weight at Rapala.com! Featuring a 35% smaller profile for fewer snags & better cover penetration, lead-free, easy to peg, and insert free... more ››

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Best Selling Original Floating® Lure 7/31/17

Shop the Best Selling #1 Go-To Original Floating® Lure at Rapala.com! Featuring Premium black nickel VMC® hooks, Stainless Through Wire Construction that's Hand Tuned and Tank Tested... more ››

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